According to Google’s John Mueller, WordPress is “not significantly better” for creating websites that rank highly in Google searches. If this is the case, why use WordPress for your website at all? Mueller offers the answer: WordPress saves a significant amount of time and effort involved in writing code or a CMS for a website, thereby allowing the user to spend more time creating rich, responsive content.
For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.
The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?
A web presence is the most effective method of reaching and building targeted audiences. It’s also a fast way to nurse a negative impact on your business. In this article, we’ll focus on ways you can tell if your business’s site is outdated or dull.
Information That’s Outdated
Dated content can confuse and aggravate customers. It can also give new visitors to your site the impression that you’re no longer in business.
If you have a terrible website, it may seem to you like the little duckling: so ugly it is actually cute. You may rationalize that only people who really “get it” like your website and that those who do not like it are simply “picking on” you, much as we rationalize a bad child’s behavior … Read More