In a previous blog, we talked about Pay-Per-Click marketing, and the tremendous ways it can help build your business. In this article, we’ll dig a bit deeper to bring you some of the data you’ll want to pay attention to while carrying out a PPC campaign.
PPC Marketing Redux
Just to refresh our memories, during a PPC marketing campaign, you pay only for each time your ad is clicked in a search engine phrase. To do this, you simply put a bid on ad placement that is based upon a keyword phrase.