Month: December 2014

The Year in Review for Content Marketing

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What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular … Read More

A Look Back At The Year With SharePoint

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In a recent review of a year with SharePoint, CMS Wire offered the analogy of the program being like Rocky Balboa: easy to dismiss but hard to keep down. The developments in SharePoint’s technology will keep it going strong throughout 2015 for businesses of all sizes.

For the coming year, it is important to think about the various SharePoint programs and utilities that are being developed and determine how they may be able to help your business in 2015. Here is a brief look at some of the upcoming developments or questions surrounding SharePoint in the New Year:

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Why You Should Not Ignore Local SEO

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When you think of search engine optimization or SEO, the chances are good that you think of a global effort to draw visitors to your website. While there is no doubt that general SEO is important, many businesses are ignoring targeted local SEO efforts to their peril. Local SEO is one of the most underutilized areas of marketing and can offer your business great benefits if you pay attention to the opportunities you have to expand your local market.

Why Do I Need Local SEO?

Companies ignore local SEO because they are still trapped in a mindset of global search based on search engines such as Google, Bing and Yahoo. In the past, all businesses were basically thrown in the same pot. If you wanted to reach shoppers, whether they were down the street or around the world, you used the same SEO techniques. Many businesses still operate this way, competing for keyword shares and trying to climb to the top of the search engine pages for various search strings.

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Using InfoPath With SharePoint

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Collaborating with SharePoint is easy, but sometimes the variety of programs you find that are compatible with this platform can be confusing. One such program is InfoPath, a customized XML viewer that Microsoft has stopped working on but will continue to support until 2023. However, even when InfoPath is dropped from Microsoft support, the code generated will still be usable, so it will pay to continue to use it for some time to come.

Creating Forms With InfoPath

As a good XLM viewer, one of the things that InfoPath does well is create forms. As a benefit to any company, creating your own forms stands out among the top 10 reasons to invest time in a program. Rather than spend many hours editing existing forms, possibly to find that you still do not have an idea form that works, you can create one in minutes with InfoPath. Once you have created the form, you can publish it in SharePoint so your entire organization can use it. You can also set up a series of validation and action rules to control how your forms behave when used by your employees.

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Creating the Best Content For Your Website

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Communicating ideas is at the bottom of every website design and creation of website content. No matter what your industry, you are communicating with others. Your website’s content says something to those who see it. As content evolves, customer taste does likewise. This means that customers demand more from your website, so you must be willing to give it to them.

This means that you need more than just good content. You need to constantly come up with fresh ways to present that content so that you retain your clients’ interest. Content updates and refreshes can be just as important and just as effective as writing new content, so it is important to set up a regular rotation for your content to keep it new and exciting.

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