SEO for Law Firms

There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.

Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.

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What Does an SEO Agency Do?

Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.

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Why Attorneys Should Hire an SEO Firm

If you work in law, you’re well aware that it’s fiercely competitive. There are always potential clients in need of legal assistance, but they also have a plethora of firms to choose from.

When people in need of legal assistance are considering their options, one of the first places they turn is online. This is true for almost every business, including law firms! How can you increase your chances of getting in front of their eyes? Our advice: start with SEO. In order to reach more people, you need to be well-represented online.

In this digitally-dominated world, taking advantage of all the SEO services/SEO agencies out there is important for your law firm’s online success. If you’re not convinced, here are just a few reasons why you should hire SEO services for your law firm’s website.

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What Makes a Good SEO Company?

SEO: the new necessity in the business world. More and more professionals around the planet are starting to understand the immense importance of SEO for their websites. And, to meet this need, more and more SEO services and SEO agencies are popping up everywhere. From full-scale companies with dozens of staff to a home-grown startup, there is no shortage of options.

The size and capabilities of these SEO services run the gamut: some SEO companies offer expansive packages for a significant price, while others are very basic and affordable. With so many SEO agencies to choose from, how can you make sure you choose a good one? Here are three ways you can tell an SEO service or SEO agency is of quality and worth working with!

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Importance of Blog Content on Your Website

In this day and age, almost every single business has a website. And for good reason! Websites are incredibly necessary in order for new customers to find you and learn more about your company.

In addition to your hours and contact information, there is one thing every website needs. From the large corporations to tiny shops, electricians in Texas to artists in Thailand, all business websites should have written blog content. Having blog articles may not seem necessary in some industries, but every business can benefit.

Below we outline some of the numerous benefits of having blog content on your business’s website.

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Are Your Links All They Should Be?

In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.

Why your hyperlinks should never read “click here.”

It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.

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Find Out How WordPress Just Made SEO Easy!

In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:

  • Write custom meta descriptions for blog posts
  • Write custom title elements for different pages
  • See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.

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Making Sure Your SEO Strategies Are Current

A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.

With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.

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