Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away? Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.
Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone. Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance. However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches. When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.
The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year. With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy. Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.
There is a continual debate about whether SEO for law firms works to build strong client bases. On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.” On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving. Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?
Most new business owners have a strong interest in quickly building their businesses. Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so. The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising. The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.
Happy New Year! As we move into 2022, it is time to look back on the challenges of 2021 and make a plan to move forward in 2022, making it the best year ever for your business! The Challenging Year One word that stands out as we review 2021 is “challenging.” Between the pandemic, lockdowns, … Read More
The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services. In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers. It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.
If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources. While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet. For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.
What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients? There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:
Have you ever wondered what the “big deal” is about SEO? Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it. After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you? Unfortunately, the answer is often “no.” This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”