If you are like most business owners, you want to minimize your advertising costs while still bringing in new clients. Finding the right balance between spending and profit is often a difficult task, and it helps to have a professional on your side who can help. Unfortunately, many business owners are lured by promises from SEO companies of unrealistic results and conclude that SEO is not the best way to maximize their advertising budgets.
A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.
The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.
For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.
The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?
You may be surprised to learn that there are some incredibly easy-to-understand SEO strategies that practically anyone can employ to boost their site’s ranking. We’ll share a few in this issue.
Just to make sure we’re all on the same page, here’s a quick refresher about Search Engine Optimization (SEO).
There is a great debate swirling around how topical links must be in order to give you the SEO value you want. Which links pack the most punch and deliver the highest quality for your website? Which links should you pursue and which ones do not really matter?
Site vs. Page—Context Matters
First, it is important to clarify what Google looks at in terms of site versus page. If Google gives more weight to a site than a page, then the overall purpose of the site is more important to link building than the content of a particular page. If the opposite is true, then the content of the page is all-important. This is a consideration that must be addressed, because there may be a particular article in a page that is relevant to your site, even if the overall purpose of the site is not relevant.
If you are looking for a way to improve your company’s marketing techniques and bring them into line with 2015 standards and best practices, here are a few tips you should know about today’s marketing landscape and how to take full advantage of these opportunities:
Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients also apply in writing blog posts, web page content and other items that are intended to be used for public consumption.
Here are some simple rules to make your writing better:
Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for and create content that meets those needs.
Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few years, expect traditional content delivery models to slowly move aside for newcomers such as sponsored content.