Everyone has been scrambling to understand Google’s new algorithms, but it is quickly becoming clear that there is one ranking factor that many SEO experts are not utilizing: engagement.
What Is Engagement?
Most people immediately think of onsite engagement when they discuss the word, but overall web engagement is frequently ignored. In fact, many SEO experts focus exclusively on onsite engagement to the detriment of overall web engagement with sites and brands. For example, branded searches are often ignored in researching keywords, although they are frequently used by those searching for particular products. Overall engagement also includes time on site, browse rate, traffic referrals that you send out to the rest of the web, and non-link forms of amplification such as press releases and social media.