Web Design, SEO & PPC Management, Mobile Application Development

Tag Archives: content and seo

google

For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for. The prime real estate on a Google search return, of course, is the Featured Snippet…that framed
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You may be surprised to learn that there are some incredibly easy-to-understand SEO strategies that practically anyone can employ to boost their site’s ranking. We’ll share a few in this issue. Understanding SEO Just to make sure we’re all on the same page, here’s a quick refresher about Search Engine Optimization (SEO).

topical links and seo

There is a great debate swirling around how topical links must be in order to give you the SEO value you want. Which links pack the most punch and deliver the highest quality for your website? Which links should you pursue and which ones do not really matter? Site vs. Page—Context Matters First, it is
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marketing best practices

http://moz.com/blog/the-marketing-department-of-the-future If you are looking for a way to improve your company’s marketing techniques and bring them into line with 2015 standards and best practices, here are a few tips you should know about today’s marketing landscape and how to take full advantage of these opportunities:

writing content that works

http://moz.com/blog/write-authoritative-reports   Whether you are a law firm, a retail establishment or a service provider, writing content is important for your website. You may hire someone to write this content or do it yourself, but how do you know if it is really effective? The same rules that apply to writing effective SEO reports to clients
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audience analytics

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for
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sponsored content

http://moz.com/blog/everything-you-need-to-know-about-sponsored-content Readily-accepted channels for content, such as SEO and PPC, deliver the best results to users at the right time, so is it really necessary to change our game plan? Actually, if you are still using the same content delivery methods, you may be in for a disappointment, according to experts. In the next few
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sharepoint resolutions

A recent article in Network World outlined five “resolutions” SharePoint users should adopt in 2015. These tips will help users have a better SharePoint experience and get the most out of the program. The resolutions are as follows:

SEO ranking

Everyone has been scrambling to understand Google’s new algorithms, but it is quickly becoming clear that there is one ranking factor that many SEO experts are not utilizing: engagement. What Is Engagement? Most people immediately think of onsite engagement when they discuss the word, but overall web engagement is frequently ignored. In fact, many SEO
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content marketing year in review

What new discoveries did 2014 bring to the content marketing field? This year saw several format changes that sparked interest, including the following: Local snapshots. A list, article or interactive map that focused and targeted a certain segment of the population was a very popular form of content this year. Many of the most popular
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