The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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