Google’s New Panda Rollout Is Here

“Panda” is the name given to the set of algorithms released by Google that are designed to filter poor content and penalize websites that do not follow Google’s guidelines. Now, the latest version of Panda began a “slow rollout” this week, according to Google sources, and is predicted to affect up to five percent of all search queries.

There are a few signals added to this new algorithm that theoretically will help small and middle-sized businesses rank higher on search engine results pages or SERPs. Here are a few pointers:

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Diversifying Your Link Portfolio

For awhile, it seemed that blogging was the bulletproof way to build links. Now, with new Hummingbird and Panda algorithm updates, some experts are decrying the use of blogs, particularly guest blogs. However, there is still a great deal of benefit to be gotten from blogging and guest blogging if it is handled correctly. In … Read More

How To Flirt Successfully With Google

Flirting is an art form.  It is not something that is done successfully by bludgeoning someone with attention.  Similarly, flirting successfully with Google is often a matter of subtlety rather than brute force.  According to experts, when you find that your website rankings are not what you wish, you must fine-tune your approach to the … Read More