One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms. However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea. The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.
There is a continual debate about whether SEO for law firms works to build strong client bases. On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.” On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving. Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?