Is a Unified CTV Measurement Tool A Good Idea?

One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

Read More

Can Your Law Firm Afford NOT to Invest in SEO Strategy?

There is a continual debate about whether SEO for law firms works to build strong client bases.  On one hand, spending money on SEO for a lawyer’s website may seem wasteful when you can simply rely on “word of mouth.”  On the other hand, you may have heard stories about how a good web development company rapidly increased the bottom line of a floundering law firm or took a firm from mediocre to thriving.  Which is true, and, more importantly, can your law firm afford not to invest in professional advice on SEO strategy?

Read More