Getting The Most From Your Domain Name

The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.

In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.

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What You Need to Know About Google’s Featured Snippets

For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.

The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?

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Learn About 4 Ways You Can Give Your Content Marketing a Boost

As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.

We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.

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4 Ways to Mix Online and Offline Marketing for Your Business

While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.

In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.

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Find Out How You Can Use Halloween To Get New Customers

With Halloween just around the corner, businesses large and small have a fantastic opportunity to capitalize and attract new customers. After the long summer months, consumers are reading to welcome in the fall season.

Because Halloween is on a Monday this year, we’ll share a few tips for how you can attract new customers to your business during the work week.

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Choosing the Right Shopping Cart for Your E-Commerce Site

Drawing customers to your business site is one thing. Getting them to check out with a completed purchase order is the overall goal. That’s why choosing the right shopping cart is so important. From providing online transaction management and saving customer information for repeat business, shopping carts play a crucial role in making your customers’ … Read More

Bone-Crushing Mistakes to Avoid in Internet Marketing

Internet marketing has little in common with traditional marketing. It really is an entirely different beast. Because of that, it’s very easy for business owners to become frustrated when their Internet marketing investment doesn’t seem to be paying off.

With that in mind, here are a few absolutely bone-crushing mistakes many companies – large and small – make in their Internet marketing efforts.

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