Your digital footprint is the record of everything you do and everywhere you go on the Internet. Also called an electronic footprint, it includes websites you visit, emails you read or send, and information you submit to online forms on other sites or transmit through apps on your phone. Your digital footprint leaves a trail showing your online activities that can be followed by anyone with the knowledge and skills to do so.
As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings. Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results. However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.
One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.” These are three metrics that measure important factors for a website such as interactivity, loading time, and visual stability. By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.
AI, or artificial intelligence, is a term used for several types of interactions that rely solely on machines to digest and produce interactions with human beings. The minutiae of AI can be complicated, but it is still important to understand the basics in order to comprehend the impact that these interactions have on your SEO strategy. Almost everyone is now affected in some way by artificial intelligence, especially business owners who want to compete in the online marketplace.
According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.
The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans. About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success. About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.
If you are a small business owner, you already know that advertising can quickly take up a significant portion of your budget. However, you may not know that there are ways to ensure that your advertising investments pay off in real returns through the use of online resources. When it comes to advertising in today’s … Read More
Most new business owners have a strong interest in quickly building their businesses. Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so. The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising. The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.
The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
Have you ever felt that your technology manager isn’t listening to you?
Some technology companies take the approach that “the less the client knows, the better.” This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing. This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.
Some small- to medium-sized businesses struggle with a basic question: what is the most cost-effective way to handle IT? In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs. The question becomes: does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?
Have you ever wondered what the “big deal” is about SEO? Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it. After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you? Unfortunately, the answer is often “no.” This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”