How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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What Does an SEO Agency Do?

Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.

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Why Attorneys Should Hire an SEO Firm

If you work in law, you’re well aware that it’s fiercely competitive. There are always potential clients in need of legal assistance, but they also have a plethora of firms to choose from.

When people in need of legal assistance are considering their options, one of the first places they turn is online. This is true for almost every business, including law firms! How can you increase your chances of getting in front of their eyes? Our advice: start with SEO. In order to reach more people, you need to be well-represented online.

In this digitally-dominated world, taking advantage of all the SEO services/SEO agencies out there is important for your law firm’s online success. If you’re not convinced, here are just a few reasons why you should hire SEO services for your law firm’s website.

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What Makes a Good SEO Company?

SEO: the new necessity in the business world. More and more professionals around the planet are starting to understand the immense importance of SEO for their websites. And, to meet this need, more and more SEO services and SEO agencies are popping up everywhere. From full-scale companies with dozens of staff to a home-grown startup, there is no shortage of options.

The size and capabilities of these SEO services run the gamut: some SEO companies offer expansive packages for a significant price, while others are very basic and affordable. With so many SEO agencies to choose from, how can you make sure you choose a good one? Here are three ways you can tell an SEO service or SEO agency is of quality and worth working with!

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What is a Digital Footprint and Why is it Important?

It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.

A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.

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Getting The Most From Your Domain Name

The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.

In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.

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What You Need to Know About Google’s Featured Snippets

For businesses, being at the top of a Google search page is where it’s at. Statistics tell us that the first page of a Google search return can capture over 90% of traffic clicks business owners are aiming for.

The prime real estate on a Google search return, of course, is the Featured Snippet…that framed summary that usually appears at the top of the page or just below the paid ad. But does not being in the Featured Snippet significantly hurt your online business?

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Learn About 4 Ways You Can Give Your Content Marketing a Boost

As you promote your business online, one of the keys to the success of your marketing efforts is to always be aware of the latest trends for what your online audience wants and how they want it.

We’re talking specifically about content marketing, and in this issue, we’ll share a few of the fast-moving trends that can mean whether or not a lead to your business site will be converted into a sale.

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4 Ways to Mix Online and Offline Marketing for Your Business

While we talk a lot about online marketing strategies, offline traditional marketing should not be ignored – especially at the local level.

In this article, we’ll talk about how you can have a unified marketing effort – online and offline – to strengthen your brand and grow your business at the local level.

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