More Than Half of Small Businesses Have No SEO Plan

According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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How to Grow Your Business Quickly With Online Strategies

Most new business owners have a strong interest in quickly building their businesses.  Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so.  The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising.  The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.

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New SEO Strategies for the New Year

The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs.  We all know that not only do our needs change, but over time our client base evolves as well.  Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions.  Because your client base is always changing, your website and SEO strategy should also change to meet demands.

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Why Clients Should Be Involved In Marketing Strategies

Have you ever felt that your technology manager isn’t listening to you?

Some technology companies take the approach that “the less the client knows, the better.”  This wrongful attitude springs from a lack of understanding of client needs as well as a belief that clients cannot understand the technical aspects of Internet marketing.  This is simply untrue, and at Caldiatech we include our clients in every aspect of their online growth.

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How Outsourcing Your IT Frees You To Grow Your Business

Some small- to medium-sized businesses struggle with a basic question:  what is the most cost-effective way to handle IT?  In some cases, they may believe that it is easier to hire a part-time or full-time dedicated IT employee to handle not only their digital resources but also their internet-based marketing than to outsource these jobs.  The question becomes:  does it make sense to pay an employee for this work, or should I consider outsourcing this job to a contractor?

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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What Does an SEO Agency Do?

Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.

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Why Attorneys Should Hire an SEO Firm

If you work in law, you’re well aware that it’s fiercely competitive. There are always potential clients in need of legal assistance, but they also have a plethora of firms to choose from.

When people in need of legal assistance are considering their options, one of the first places they turn is online. This is true for almost every business, including law firms! How can you increase your chances of getting in front of their eyes? Our advice: start with SEO. In order to reach more people, you need to be well-represented online.

In this digitally-dominated world, taking advantage of all the SEO services/SEO agencies out there is important for your law firm’s online success. If you’re not convinced, here are just a few reasons why you should hire SEO services for your law firm’s website.

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What Makes a Good SEO Company?

SEO: the new necessity in the business world. More and more professionals around the planet are starting to understand the immense importance of SEO for their websites. And, to meet this need, more and more SEO services and SEO agencies are popping up everywhere. From full-scale companies with dozens of staff to a home-grown startup, there is no shortage of options.

The size and capabilities of these SEO services run the gamut: some SEO companies offer expansive packages for a significant price, while others are very basic and affordable. With so many SEO agencies to choose from, how can you make sure you choose a good one? Here are three ways you can tell an SEO service or SEO agency is of quality and worth working with!

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