Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone. Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance. However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches. When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.
The New Year is a great time to take stock of your current business SEO plan and to set goals for what you want to accomplish in the coming year. With new innovations happening all the time, it is important to take a regular “pulse” of your company and decide if you want to make changes to your current marketing strategy. Here are some ways you can springboard a discussion with your SEO professional about what you want your online advertising to do for you.
The latest predictions to come from financial experts are showing a strong holiday shopping season, with anticipated spending increases of between seven and nine percent over 2020. Some experts predict that holiday sales may exceed $1.3 trillion this year.
With more than two-thirds of this shopping occurring online, it is important for businesses to be ready for the holiday surge. Competition is fierce, and having the right website and SEO plan is crucial for success for businesses this year.
If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources. While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet. For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.
What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients? There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:
There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.
Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.
In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.
Why your hyperlinks should never read “click here.”
It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.
A recent Caldiatech blog shared search engine optimization (SEO) trends that had been noticed at the half-way mark of 2016. The overriding point was that SEO practices – like just about every other technology-related tool – is forever in a state of flux.
With this entry, we’re going to touch on a few SEO techniques that have overstayed their welcome yet are still being used by many businesses and organizations.
If you are still performing keyword searches by going to Keyword Tool, typing in some words and creating a list of terms, you may find that you are missing several golden opportunities to improve your keyword analysis.
Part of the problem is that long-tail keywords rather than fathead keywords have gained ascendancy, so it is much harder to predict what searchers will type in. Fortunately, there are a number of ways to find good keywords that will increase organic traffic—if you know where to look.