keyword ranking seo

What Are Core Web Vitals?

by

As the owner of a website, you do not always need to know everything that goes on “behind the scenes” to elevate your search engine rankings.  Most business owners do not really want or need to understand how websites are coded or what types of markup give the best results.  However, it is important to understand the basics of what Google and other search engines are looking for so that you can understand why your website is–or is not–ranking well in search engine results.

One easy way to begin understanding these complex issues is to look at what Google calls “Core Web Vitals.”  These are three metrics that measure important factors for a website such as interactivity, loading time,  and visual stability.  By understanding these important points, you can more easily discuss what needs to change on your website with your webmaster or SEO professional.

Read More

Avoid the “Summer Slump” With the Right SEO Strategy

by

Choosing the right company to deliver your SEO services in Boise is more than just picking a name from a hat.  You want an SEO agency in Boise that delivers on promises, particularly those that have to do with building up your web presence.  As a business in a competitive field, a good SEO strategy can be the difference between a sparse summer and one that brings in new levels of business, even in these difficult and uncertain times.

Read More

Why Boise Businesses Need SEO Services

by

Having a website for your business is no longer enough.

These days, business owners know that an online presence is absolutely necessary.  But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.

Read More

SEO Trends Mid-Way Through 2016

by

We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.

  • Out-of-the-box SEO keeps getting better.
    Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.

Read More

Pay-Per-Click – What Does This Mean For Your Business?

by

One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing  – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.

 

PPC Marketing at a Glance

When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.

Read More

SEO Gives Small Business Competitive Edge

by

It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.

SEO AT A GLANCE

In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”

Read More

Is Keyword Ranking the Best Metric To Report?

by

SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More