Choosing the right company to deliver your SEO services in San Diego is more than just picking a name from a hat. You want an SEO agency in San Diego that delivers on promises, particularly those that have to do with building up your web presence. As a business in a competitive field, a good SEO strategy can be the difference between a sparse summer and one that brings in new levels of business, even in these difficult and uncertain times.
Having a website for your business is no longer enough.
These days, business owners know that an online presence is absolutely necessary. But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.
We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.
- Out-of-the-box SEO keeps getting better.
Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.
One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.
PPC Marketing at a Glance
When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.
It’s a pretty safe bet to assume that you’ve heard the phrase “SEO.” But what exactly is Search Engine Optimization and how can it help your business? In this article, we’ll tackle both of those questions, and share reasons why SEO is so important to the success of small businesses in particular.
SEO AT A GLANCE
In the simplest of terms, the goal of effective SEO is to drive qualified lead-generating traffic to your website. From the viewpoint of the business owner, the key phrase to remember is “qualified lead-generating traffic.”
SEO experts have long measured keyword ranking in order to report back to customers on their websites’ progress. However, a recent report from SEO Moz gives 10 alternative metrics that may give a more accurate picture of how a website is fairing. Rank indexes. When it comes to keywords, tracking an index may be simpler … Read More