Most people understand that it is important to keep your website safe from hacking or unwanted intrusions, but many people question whether safety measures affect your website rankings. Do Google and other web browsers give preference to more secure websites when returning search engine results? The question is complicated, and there is not always a perfectly clear answer. There may be some credit given to websites that the crawlers perceive as offering better security for visitors, although there is no hard evidence that this is true. However, securing your website is good practice no matter what the ultimate effect on your website’s ranking in the search engine results.
Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone. Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance. However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches. When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.