Importance of Blog Content on Your Website

In this day and age, almost every single business has a website. And for good reason! Websites are incredibly necessary in order for new customers to find you and learn more about your company.

In addition to your hours and contact information, there is one thing every website needs. From the large corporations to tiny shops, electricians in Texas to artists in Thailand, all business websites should have written blog content. Having blog articles may not seem necessary in some industries, but every business can benefit.

Below we outline some of the numerous benefits of having blog content on your business’s website.

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What is a Digital Footprint and Why is it Important?

It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.

A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.

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