Month: November 2014

How Important is Social Media To Your Website?

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According to the experts at Moz, it is hard to overestimate the importance of social media to your web marketing efforts. In fact, 72 percent of online adults use social media on a regular basis, with YouTube reaching more adults in the 18-34 age range than any cable network. Marketers now use social media to reach customers, so if you are not using it, you may already be behind the curve.

It is important to keep up with social media, so here are some tips to help you use it effectively, even if you have never incorporated social media into your web marketing plan before:

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Collaborating via SharePoint

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One of the best features of SharePoint is the program’s ability to allow users to collaborate in a variety of settings. With real-time chat, message-board capability and content sharing options, you can keep everyone in your organization on the same page.

SharePoint—Sharing Content Responsibly

One of the biggest problems that managers and owners of companies face is how to allow employees access to the information they need to do their jobs effectively without allowing them unlimited access to sensitive data. With SharePoint, those problems are solved. You can allow your employees to access content responsibly without the danger of them seeing proprietary or sensitive information that they may not be authorized to see.

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Can You Build Strong SEO Through Content Alone?

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You may have heard the age-old statement “Content Is King” thrown around in connection with SEO, but what does that really mean? Can you actually build organic search rankings through content alone? It is possible, but not easy. Instead of focusing your efforts solely on link building, relying on strong content that is deemed by Google to be rich and relevant may give you much better long-term results than link building alone.

What Is Good Content?

Good content is defined as content that Google finds relevant to actual user queries. If you think about that statement, you will see that there is inherently a great deal of work involved in creating good content. You must create content that:

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How Yammer Makes SharePoint Better

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When you think of SharePoint, you may think only of management of content such as files and documents. This is understandable, because SharePoint does content management better than almost anyone else! The platform allows everyone in your company to have access to everything they need to do their work effectively and efficiently. This alone is enough to convince many companies that they want the benefits SharePoint brings.

However, there is another aspect of SharePoint that may be underutilized if you are not aware of its power. This is the social aspect of the platform known as Yammer. This chat module allows real-time interaction between everyone in your organization and even between outside consultants and experts. You can connect with anyone across the globe easily and quickly get the answers you need to make good decisions.

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