Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies. Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies. However, thinking this way about social media may block you from seeing its full benefits. Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.
Your legal practice’s online platform is the gateway for prospective clients seeking information about you as a legal professional and the services you offer. To maximize its effectiveness, your website must cater to both human visitors and search engine algorithms. Here are the four essential pages to include on your law firm website: 1. Homepage … Read More