social media optimization san diego

The Essential Content Your Law Firm Website Needs

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Your legal practice’s online platform is the gateway for prospective clients seeking information about you as a legal professional and the services you offer. To maximize its effectiveness, your website must cater to both human visitors and search engine algorithms. Here are the four essential pages to include on your law firm website: 1. Homepage … Read More

Relevant Content Continues to Be The Driving Factor in Search Engine Rankings

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Despite common misconceptions, there seems to be no perfect formula for search rankings. In fact, Google itself debunks the myths of ranking formulas, urging focus on user experience over SEO shortcuts. Third-party SEO tools often claim to have formulas that guarantee success, but Google clarifies that there is no universal ranking formula. These claims are … Read More

How To Utilize Social Media Successfully For Your Business

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Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies.  Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies.  However, thinking this way about social media may block you from seeing its full benefits.  Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.

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Do You Need To Be Verified on Social Media?

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While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status.  As strange as it may seem, this topic has become a hot button for those using the three platforms.  Should users have to pay to have their status verified?  Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?

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How to Make Social Media Work For You

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Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively?  It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money.  In a worst-case scenario, poor social media use can actually harm your business!  Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company. 

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Should Businesses Still Use Facebook?

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It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.

But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.

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Finding Your Customers on Social Media

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For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.

Should you be on all of them or just a few? If it’s just a few, how do you decide?

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Learn From the Social Media Blunders of Others

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On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider.

In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some pretty big brands.

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