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social media optimization san diego

Should Businesses Still Use Facebook?

January 3, 2020May 4, 2018 by Caldiatech

It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.

But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.

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Categories Blogs, Social Media

Finding Your Customers on Social Media

January 3, 2020March 27, 2017 by Caldiatech

For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.

Should you be on all of them or just a few? If it’s just a few, how do you decide?

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Categories Social Media

Find Out How You Can Access Customer Data Through Social Media

January 3, 2020March 13, 2017 by Caldiatech

Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.

In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

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Categories Social Media

Find Out How Twitter’s Moments Can Create Buzz About Your Business

January 3, 2020March 6, 2017 by Caldiatech

In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature?

In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.

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Categories Social Media

Learn From the Social Media Blunders of Others

January 3, 2020February 27, 2017 by Caldiatech

On social media, brand reputations can be made and destroyed before you blink. That’s another reason why it’s crucial to partner with a social media management provider.

In this issue, with a bit of help from CNBC, we’ll take a look at some important lessons that were learned because of social media blunders by some pretty big brands.

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