Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time. In fact, possibly no other advertising medium has the raw power that social media offers! However, many businesses either ignore social media entirely or make very little use of it in their advertising plan. There can be several reasons for this:
social media and your business
Do You Need To Be Verified on Social Media?
While most people were unaware, a war began on Twitter, Facebook, and Instagram–over verification status. As strange as it may seem, this topic has become a hot button for those using the three platforms. Should users have to pay to have their status verified? Is having a verified status seen as a good thing, or will potential clients shun businesses that do so?
How to Make Social Media Work For You
Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively? It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money. In a worst-case scenario, poor social media use can actually harm your business! Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company.
Do I Really Need A Social Media Campaign?
In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business. By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website. No matter what business you have, this makes good marketing sense.
Social media has been shown to give a very high return on investment or ROI for your marketing dollars. In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.
Should Businesses Still Use Facebook?
It’s not unusual for Facebook to be in the news, but recently the social media behemoth has been making headlines for all the wrong reasons. Coming clean to admit that user data has been anything but private, Facebook is obviously at a crossroads.
But is Facebook still a good place for businesses to do business? We’ll talk about it in this issue.
Finding Your Customers on Social Media
For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.
Should you be on all of them or just a few? If it’s just a few, how do you decide?
Find Out How Twitter’s Moments Can Create Buzz About Your Business
In a previous issue, we shared ways to leverage Instagram’s Stories to boost your business. But why should users of Instagram have all the fun when Twitter has its Moments feature?
In this article, we’ll hone in on Twitter’s Moments, and talk about how it can be used to help your business.
Find Out Why Social Listening is Essential
It would be difficult to deny that social media has drastically changed the way we converse with another. While everyone else is talking on social media, one of the best ways business owners can keep track of all the engagements to better their business is through social listening.
We’ll talk about it in this issue.
Find Out Which Social Media Channel is Right For Your Business
Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?
In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.
Make Sure You’re Not Doing This on Social Media
If you’re running your business’s social media activity, chances are good that you already know there is a huge difference between doing that and sharing news from your personal accounts.
Whether you prefer Facebook, Instagram or Twitter – or all three – there are definitely things you should avoid while growing your online community. In this article, we’ll discuss a few.