Month: May 2016

Essential Social Media Tips for Businesses

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As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.

  • It’s all according to plan.
    There’s much more to social media success than merely slapping up a Facebook status update or sending out a Tweet. In fact, each action you take on social media should be in line with a larger social media strategy. In other words, every comment, like, share or Tweet you make should revolve around driving action towards the goals of your plan.

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Top 5 Essential WordPress Plugins

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A common request from our clients are WordPress plugin suggestions so that they have the right set of tools to take their businesses to the next level. In this article, we’ll focus on some of the more essential plugins.

Must Have WordPress Plugins

There are currently about 40,000 plugins for WordPress available for download. Here’s a selection of free and premium must-have plugins that can seriously jumpstart your business website.

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Is Your Customer Experience Personalized?

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There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.

Personalized Customer Experience at a Glance

No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.

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How PHP Can Help Your Business

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You don’t have to be a programmer to understand the benefits PHP programming can bring to a business. In this article, we’ll tell you why.

PHP at a Glance

Originally called Personal Home Page, PHP was developed a series of codes to track visitors on a particular site. Since then, it has grown to be the most popular “interpreter” on most operating systems and platforms in the world.

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Pay-Per-Click – What Does This Mean For Your Business?

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One surefire way of drawing potential customers to your business’s website is Pay-Per-Click marketing  – known informally as PPC. In this article, we’ll cover the basics of PPC marketing and how it can boost your business.

 

PPC Marketing at a Glance

When you’re in a PPC marketing campaign, you’re only paying for each time your ad is clicked in search engine marketing. In essence, you bid for your online ad placement based upon a keyword phrase.

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