5 Tips for Getting Serious About Online Marketing for 2017

The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.

Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.

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Are Your Links All They Should Be?

In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.

Why your hyperlinks should never read “click here.”

It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.

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