How to Make Social Media Work For You

Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively?  It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money.  In a worst-case scenario, poor social media use can actually harm your business!  Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company. 

Read More

Should You Invest in Social Media Advertising?

Social media may be one of the most powerful vehicles for advertising ever invented.  In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers.  With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.

Read More

How Social Media Helps Your Business

Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource.  This may be because they lack the skill to successfully manage social media.  It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients.  No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table.  With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.

Read More

Do I Really Need A Social Media Campaign?

In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business.  By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website.  No matter what business you have, this makes good marketing sense.

Social media has been shown to give a very high return on investment or ROI for your marketing dollars.  In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.

Read More

Do You Need to Use Social Media On Your Law Firm’s Website?

social media, social media marketing, social media optimization, social media management, Design Rush, Caldiatech

Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day.  This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis.  This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.

Read More

Finding Your Customers on Social Media

For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.

Should you be on all of them or just a few? If it’s just a few, how do you decide?

Read More

Learn How to Leverage Instagram’s Stories to Boost Your Business

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.

In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.

Read More

Find Out Which Social Media Channel is Right For Your Business

Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?

In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.

Read More