Learn How to Leverage Instagram’s Stories to Boost Your Business

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.

In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.

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Find Out Which Social Media Channel is Right For Your Business

Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?

In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.

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4 Ways to Up Your Business’s Game on Instagram

If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.

In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.

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Essential Social Media Tips for Businesses

As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.

  • It’s all according to plan.
    There’s much more to social media success than merely slapping up a Facebook status update or sending out a Tweet. In fact, each action you take on social media should be in line with a larger social media strategy. In other words, every comment, like, share or Tweet you make should revolve around driving action towards the goals of your plan.

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Is Your Customer Experience Personalized?

There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.

Personalized Customer Experience at a Glance

No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.

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Emphasize Local When Thinking Social

Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.

Why Focus on Local

Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.

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Reach New Customers Through Social Media Optimization

A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.

SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE

Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.

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