Everyone talks about using social media as a tool to promote your business, but how can you actually do this effectively? It is very important to use social media properly, as using it ineffectively can be costly in terms of time and money. In a worst-case scenario, poor social media use can actually harm your business! Here are some tips to help you get the most out of your social media use to promote your business online and generate more traffic for your company.
social media optimization
Should You Invest in Social Media Advertising?
Social media may be one of the most powerful vehicles for advertising ever invented. In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers. With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.
How Social Media Helps Your Business
Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource. This may be because they lack the skill to successfully manage social media. It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients. No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table. With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.
Do I Really Need A Social Media Campaign?
In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business. By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website. No matter what business you have, this makes good marketing sense.
Social media has been shown to give a very high return on investment or ROI for your marketing dollars. In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.
Do You Need to Use Social Media On Your Law Firm’s Website?
Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
Finding Your Customers on Social Media
For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.
Should you be on all of them or just a few? If it’s just a few, how do you decide?
Find Out How You Can Access Customer Data Through Social Media
Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.
In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.
Learn How to Leverage Instagram’s Stories to Boost Your Business
Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.
In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.
Find Out Which Social Media Channel is Right For Your Business
Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?
In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.
5 Ways Your Business Can Boost Holiday Sales
The National Retail Federation is expecting more than $655 billion in holiday sales this season. That’s up more than 3% from last year.
In this issue, we’ll talk about how you can utilize and tweak your online marketing so that your business can get a slice of that pie.