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Tag Archives: social media optimization

For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels. Should you be on all of them or just a few? If it’s just a few, how do
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Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time. In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily
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Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others? In this issue, we’ll provide a snapshot look at several
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The National Retail Federation is expecting more than $655 billion in holiday sales this season. That’s up more than 3% from last year. In this issue, we’ll talk about how you can utilize and tweak your online marketing so that your business can get a slice of that pie.

If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users. In this article, we’ll share tips for how you can position your
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social media, social media marketing

As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on
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Social Media Optimization and Management

There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make
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social media, smo

Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how. Why Focus on Local Unless you’re a national chain, chances are good that the key
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SOCIAL MEDIA

A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their
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