Social media may be one of the most powerful vehicles for advertising ever invented. In the past, most advertising depended upon placing your message in the right spots to be noticed by potential clients and customers. With social media algorithms, your customers are driven straight to your message without ever searching for it, based on their previous browsing behavior.
Social media is an extremely powerful tool to help you grow your business, but many business owners do not take advantage of this amazing resource. This may be because they lack the skill to successfully manage social media. It could also be because they simply do not understand all the ways social media can help a business get noticed by potential customers and clients. No matter what the reason, ignoring social media in today’s market is essentially leaving money on the table. With a solid social media plan, you can keep your business active and growing with the help of Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and other platforms.
In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business. By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website. No matter what business you have, this makes good marketing sense.
Social media has been shown to give a very high return on investment or ROI for your marketing dollars. In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.
Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
For small, medium and big-sized businesses alike, social media has grown into a juggernaut for owners. But along with that growth comes complications – in part because there are just so many options for social media channels.
Should you be on all of them or just a few? If it’s just a few, how do you decide?
Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.
In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.
Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.
In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.
Social media, when used the right way, can be a powerful ally for businesses – especially smalls ones with fixed marketing budgets and owners who have little spare time. The mainstays like Facebook and Twitter are obviously well known, but what about the many others?
In this issue, we’ll provide a snapshot look at several social media outlets so that you’ll be in a much better position to decide if some or all are appropriate for your business presence.
If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.
In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.