Make Sure You’re Not Doing This on Social Media

If you’re running your business’s social media activity, chances are good that you already know there is a huge difference between doing that and sharing news from your personal accounts.

Whether you prefer Facebook, Instagram or Twitter – or all three – there are definitely things you should avoid while growing your online community. In this article, we’ll discuss a few.

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Essential Social Media Tips for Businesses

As regular readers of our site already know, we’re huge proponents of helping businesses – big and small – to strengthen their brands through the sheer power of social media. In this article, we’re going to share a few more tips for making sure your brand’s reputation is as strong as it can be on social media.

  • It’s all according to plan.
    There’s much more to social media success than merely slapping up a Facebook status update or sending out a Tweet. In fact, each action you take on social media should be in line with a larger social media strategy. In other words, every comment, like, share or Tweet you make should revolve around driving action towards the goals of your plan.

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Is Your Customer Experience Personalized?

There’s no doubt about it: for companies to survive in the competitive landscape on today’s markets, they must keep up with the trends – especially when it comes to marketing. In this article, we’ll talk about the personal customer experience – one of the most important trends out there – and how you can make it work for your company.

Personalized Customer Experience at a Glance

No getting around it: the digital age has revolutionized the way we buy things and do business. One aspect of business that has stuck around, though, is the importance of the personal touch. If you’re knowledgeable about your customer’s purchasing history and have a good understanding of what they’re after, you have a far better chance of turning that customer into an advocate for your business.

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Reach New Customers Through Social Media Optimization

A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.

SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE

Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.

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What Does Your Audience Want?

http://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday

Before you invest a great deal of time, money and energy in a content creation campaign, it pays to do a bit of research to see what your audience really wants. How can you find out? There are several quick and reliable ways to take a pulse on what your users are looking for and create content that meets those needs.

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Using Facebook To Target Your Content Promotion

Getting content to “go viral” is not a simple process, no matter what advertising might lead you to believe. You do not just write content and sit back waiting for it to magically bring you great results. Often, you must push that content out to the public in order to ensure that people actually get to see it.

In this regard, Facebook advertising may be a great way to get your content out to viewers. One of the advantages of working with Facebook as opposed to other forms of advertising is that you can use this social media platform to fine-tune the details of your target audience. This allows you much greater flexibility in using your advertising budget to reach the people you really want to reach.

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Focusing Away from SEO?

SEO is definitely important, but the habit of focusing all of our attention on SEO topics may cause us to lose sight of the goal, which is to get and retain customers. In fact, sometimes it is best to focus away from SEO per se and instead focus on the overall idea of marketing, including both online and offline strategies in the “big picture.”

By Shifting the Focus, SEO Fits the Landscape

Most brands tend to make one of two mistakes: either they ignore SEO or they focus completely on inbound marketing. This is easy to understand, since most marketing agencies push their own products. If they are SEO-centric, the marketing firm likely focuses on SEO. If not, they tend to ignore it or even downplay its importance.

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