Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies. Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies. However, thinking this way about social media may block you from seeing its full benefits. Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.
Your digital footprint is the record of everything you do and everywhere you go on the Internet. Also called an electronic footprint, it includes websites you visit, emails you read or send, and information you submit to online forms on other sites or transmit through apps on your phone. Your digital footprint leaves a trail showing your online activities that can be followed by anyone with the knowledge and skills to do so.