More Than Half of Small Businesses Have No SEO Plan

According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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Expanding Your Horizons With a Website Cleanup

Getting into a “rut” is one of the most common experiences we share.  Whether it is in our business or our personal lives, it is easy to get complacent and stop noticing what happens with certain aspects of our daily routines.  In fact, getting into a rut is one of the major reasons our creativity is stifled and our growth drops off.

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How An SEO Checkup Can Benefit Your Business

Has your business had an SEO checkup recently?  If not, it might be time to consider having an SEO professional, like those at Caldiatech, look into your advertising strategy and help you identify areas of strength and weakness.  The difference in your website traffic after a few changes to your SEO strategy could be astounding!

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Moving to Video-Based Social Media Content

A business must always be on top of the latest trends to stay competitive in any market, and the use of social media is no exception.  A recent memo from Facebook outlines the company’s plans to move to video-based rather than photo-based content, according to an article in SEO Journal.  What this means for small businesses is a change in handling social-media-driven advertising.

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How Social Media Use Gives Your Website Power

Many business owners are very busy and do not see much benefit to taking their valuable time to interact with social media for their business’s web page.  On the other hand, they understand that social media use is skyrocketing and that most successful businesses utilize the power of social media to enhance their company’s performance.  How can you make an informed decision as to what social media to use, how often to use it, and what to do with it?  Here are some tips on using social media for your business that will allow you to get the most benefit from these unique platforms without taking too much of your valuable time and effort.

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What is PPC?

If you are looking for ways to improve your reach on the web and bring more clients or customers to your door, you may have considered PPC, or pay-per-click, marketing.  If you have not heard of PPC or are not sure if it is right for you, read on to learn the facts.  Then, talk to your Internet marketing professional at Caldiatech about creating a program that is right for you!

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How to Grow Your Business Quickly With Online Strategies

Most new business owners have a strong interest in quickly building their businesses.  Because of this, they sometimes succumb to the myth that you have to invest in expensive advertising, even if you have to borrow money to do so.  The truth is that, with the right SEO company, you can often grow your business quickly without spending more than you budgeted for advertising.  The key is to find the right SEO professional who can assess your market and guide you to the most profitable online advertising strategies so that you can maximize your return on investment and see immediate results in your client contacts.

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Caldiatech Adds Proceso App to Lineup

Caldiatech is excited to announce that we have added the Proceso app to our lineup of high-quality digital tools.  This app is designed for O365 and Teams and provides support for business productivity platforms.

How important are productivity platforms for today’s businesses?  The answer may surprise you.  Of all the technology items you spend your budget on, a productivity platform may give you the largest return on investment–and many businesses do not even utilize these key tools!

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Powering Through COVID With The Right Workplace Software

There is no doubt that COVID has changed the way we all see the world, and particularly how we go about work.  With thousands of people still working from home due to shutdowns or quarantines, we have to think outside the box when it comes to managing our workload.  With the help of Caldiatech, you can design the right programs and platforms for your business and keep up with the competition, no matter where your employees are!

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