Importance of Blog Content on Your Website

In this day and age, almost every single business has a website. And for good reason! Websites are incredibly necessary in order for new customers to find you and learn more about your company.

In addition to your hours and contact information, there is one thing every website needs. From the large corporations to tiny shops, electricians in Texas to artists in Thailand, all business websites should have written blog content. Having blog articles may not seem necessary in some industries, but every business can benefit.

Below we outline some of the numerous benefits of having blog content on your business’s website.

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What is a Digital Footprint and Why is it Important?

It’s common knowledge that we live in a digital world. As individuals, everything we post, comment on, or are tagged in online makes up our web presence, which is also called a digital footprint. The same thing applies to businesses.

A digital footprint refers to how your company is represented across the internet, beyond just your website. Social media accounts, blogs, customer reviews, and even mentions on other websites all make up your digital footprint. All the information you share online creates a “persona” for your business, so potential customers are able to get to know you as an organization. A strong, positive digital footprint is something that can greatly impact your success.

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Why You Can’t Put Off SEO Any Longer

A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.

The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.

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What To Do About “Not Secure” Warning in Chrome

With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.

In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.

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Getting The Most From Your Domain Name

The importance of your business domain name cannot be understated. In essence, the domain name is the first impression of your business by potential customers. Once you settle on a domain name you’re comfortable with, though, it should not be limited merely to your business’s website address.

In this issue, the business technology experts with Caldiatech will share ways you can utilize your domain name across different platforms for maximum impact.

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