Despite the proliferation of social media, many business owners are still unsure whether or not to use it to promote their companies. Too many of them have heard horror stories about social media use gone wrong, and others are simply too tired to learn yet another “gimmick” to advertise their companies. However, thinking this way about social media may block you from seeing its full benefits. Social media as advertising is useful, but its real purpose is to put you in direct contact with your customer or client base and allow you to interact with them on a level not previously possible with other advertising methods.
Your digital footprint is the record of everything you do and everywhere you go on the Internet. Also called an electronic footprint, it includes websites you visit, emails you read or send, and information you submit to online forms on other sites or transmit through apps on your phone. Your digital footprint leaves a trail showing your online activities that can be followed by anyone with the knowledge and skills to do so.
Have you ever wondered why some websites seem to speak to potential clients while others simply drive them away? Many people assume that an attractive website depends on the latest new graphics, apps and other “bells and whistles,” but in reality great content is what keeps people coming back to your website over and over again.
Social media has the potential to exponentially increase your business’s advertising outreach in a very short amount of time. In fact, possibly no other advertising medium has the raw power that social media offers! However, many businesses either ignore social media entirely or make very little use of it in their advertising plan. There can be several reasons for this:
Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service. Google is offering two options for these goals: New Customer Value and New Customer Only. Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.
Whether you are creating a new website for your business or just refreshing your old one, it is very important to follow a few simple rules to ensure that visitors find your site useful and enjoyable. In fact, following five basic rules can guarantee that your website will outperform almost any other website that does not follow these rules, making your business more competitive in any market.
Most people understand that it is important to keep your website safe from hacking or unwanted intrusions, but many people question whether safety measures affect your website rankings. Do Google and other web browsers give preference to more secure websites when returning search engine results? The question is complicated, and there is not always a perfectly clear answer. There may be some credit given to websites that the crawlers perceive as offering better security for visitors, although there is no hard evidence that this is true. However, securing your website is good practice no matter what the ultimate effect on your website’s ranking in the search engine results.
Local SEO has become one of the leading concerns of many businesses since the advent of the cell phone. Recent studies show that more and more people are using their phones to locate businesses in their geographical area, which means that showing up in the local search terms has become of paramount importance. However, the strategies for dominating local search markets are not necessarily the same as those for nationwide searches. When it comes to local SEO, you must have a specific plan to optimize your search results and stay visible to customers searching for you in your local area.
No matter what your business is, you probably need a website. Almost every company these days has some type of web presence, and most business owners consider a well-built and well-run website essential for their business’s success. Choosing the right person or company to build your website is important, but how do you know what should be on your website and whether the person or company you choose is doing a good job?
You may have been told that you need a website review. Many business owners dread this process because they do not really understand what happens during this process. What does it mean, exactly, to have your website reviewed? What are the steps that are taken, and what will happen after the review?