How Woking From Home Has Changed Since COVID-19

COVID-19 changed many things about our world, but one of the biggest was the way we work.  According to a recent study by Stanford University, 42 percent of workers now primarily work from home, and in many cases these work-from-home scenarios are producing better turnaround times and more productivity for companies.  The primary motivating factor in these numbers is the type of communication software used by the employer.

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Why Use WordPress for Your Website?

According to Google’s John Mueller, WordPress is “not significantly better” for creating websites that rank highly in Google searches.  If this is the case, why use WordPress for your website at all?  Mueller offers the answer:  WordPress saves a significant amount of time and effort involved in writing code or a CMS for a website, thereby allowing the user to spend more time creating rich, responsive content.

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A Simple Guide To How AI Enhances Your Website’s Performance

AI, or artificial intelligence, is a term used for several types of interactions that rely solely on machines to digest and produce interactions with human beings.  The minutiae of AI can be complicated, but it is still important to understand the basics in order to comprehend the impact that these interactions have on your SEO strategy.  Almost everyone is now affected in some way by artificial intelligence, especially business owners who want to compete in the online marketplace.

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Google To Restore Missing Company Reviews

Google has announced that it is taking steps to repair a bug that has been causing business reviews to go missing from Google Business Profiles, according to a recent report.

Users were very concerned when numerous reviews began disappearing, particularly retail and restaurant pages that rely heavily on good reviews to drive business.  However, service businesses such as law firms and dentists’ or doctors’ offices are increasingly likely to rely on, at least in part, online reviews to attract new clients, so the disappearance of these reviews has the potential to affect a very wide swatch of the business landscape.

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Getting Your Business Ready For the Holidays

The holidays are fast approaching, and what better way could you celebrate than by bringing your business’s website up to speed?  Website design and maintenance may be the best investment you make this year in growing and expanding your business; in fact, it is not an exaggeration to say that it is very difficult to maintain a business these days without a strong web presence, no matter what type of business you operate.

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Is a Unified CTV Measurement Tool A Good Idea?

One of the biggest trends this year in digital advertising is pursuing a unified measurement tool that crosses all video platforms.  However, experts continue to be divided on not only whether this is even possible but also whether it is a good idea.  The arguments both for and against a unified metric to track video performance are well-researched, but opinions differ on the ultimate outcome of such a tool.

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How Proper SEO Strategy Builds Your Business

If you have ever worked with a professional web design company in San Diego, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases.  In fact, working with an SEO company in San Diego may be the best decision you ever make in terms of building and growing your business.  Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.

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Avoid the “Summer Slump” With the Right SEO Strategy

Choosing the right company to deliver your SEO services in San Diego is more than just picking a name from a hat.  You want an SEO agency in San Diego that delivers on promises, particularly those that have to do with building up your web presence.  As a business in a competitive field, a good SEO strategy can be the difference between a sparse summer and one that brings in new levels of business, even in these difficult and uncertain times.

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HTTPS vs. HTTP: How Secure Is Your Website?

Are you sometimes confused about the terms used by your SEO professional when discussing your website?  If so, you are not alone.  Most business owners hire SEO companies because they do not understand the “behind the scenes” issues that impact a strong web presence.  However, understanding some basic terminology and how it affects your website can be beneficial in helping you make good decisions about your own SEO strategy.  One example of this is understanding the difference between an HTTPS and HTTP website, and how it affects your search engine rankings.

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More Than Half of Small Businesses Have No SEO Plan

According to a recent survey of small businesses in the United States and Canada, nearly 60 percent have no real SEO strategy, and almost a quarter have no immediate plans to create one.

The survey, commissioned by UpCity and conducted by Pollfish, asked more than 600 small- to medium-sized businesses about their SEO plans.  About 57 percent of all business owners or employees responded that the company had no strategy for search engine optimization, and another 23 percent further confessed that they had no plans for web-based advertising success.  About 44 percent of all the businesses surveyed have a current SEO plan, and 34 percent of those surveyed stated that making a plan to improve their SEO strategy in the coming year was a top priority.

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