If you are a law firm or other business suffering in the doldrums of the dreaded “second page” of Google search results, you probably already know that traffic is slow to nonexistent for your website. However, you may be unsure how to boost traffic and help visitors find your website. At Caldiatech, we believe in attacking this problem by looking at several factors that impact the number and type of visitors to your site. We don’t just want to boost your numbers; we want to make sure that the people finding your website are the ones you want to engage—in other words, potential clients.
Having a website for your business is no longer enough.
These days, business owners know that an online presence is absolutely necessary. But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.
Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”
The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.
The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.
If you are like most attorneys, you have been encouraged by colleagues and advertisers to add a blog to your website, but perhaps you never really considered it a useful way to enhance your firm’s business. After all, blogging takes time and effort. Is it really worth it to add a blog to your legal website?
Blogging can be a feature of your website that accomplishes several simultaneous goals, but it must be done correctly with attention to SEO conventions, link, and keyword saturation, and proper keyword usage. Without these details, your blog is unlikely to help you grow your business or lead potential clients to your door. Because blogging is an investment, you naturally want to know what it can do for you before you invest time and budget into the process.
There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.
Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.
Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.
Building a website was once a challenging and labor-intensive process. You had to start from scratch and have extensive coding knowledge in order to make even the simplest web page. There was nowhere near as many resources as there are today! Now, there are numerous free services that can do the hard work for you, allowing you to whip together a stunning, professional website within a matter of minutes.
While there are many options to choose from, one of the major website-making services is WordPress.
If you work in law, you’re well aware that it’s fiercely competitive. There are always potential clients in need of legal assistance, but they also have a plethora of firms to choose from.
When people in need of legal assistance are considering their options, one of the first places they turn is online. This is true for almost every business, including law firms! How can you increase your chances of getting in front of their eyes? Our advice: start with SEO. In order to reach more people, you need to be well-represented online.
In this digitally-dominated world, taking advantage of all the SEO services/SEO agencies out there is important for your law firm’s online success. If you’re not convinced, here are just a few reasons why you should hire SEO services for your law firm’s website.
SEO: the new necessity in the business world. More and more professionals around the planet are starting to understand the immense importance of SEO for their websites. And, to meet this need, more and more SEO services and SEO agencies are popping up everywhere. From full-scale companies with dozens of staff to a home-grown startup, there is no shortage of options.
The size and capabilities of these SEO services run the gamut: some SEO companies offer expansive packages for a significant price, while others are very basic and affordable. With so many SEO agencies to choose from, how can you make sure you choose a good one? Here are three ways you can tell an SEO service or SEO agency is of quality and worth working with!
In this day and age, almost every single business has a website. And for good reason! Websites are incredibly necessary in order for new customers to find you and learn more about your company.
In addition to your hours and contact information, there is one thing every website needs. From the large corporations to tiny shops, electricians in Texas to artists in Thailand, all business websites should have written blog content. Having blog articles may not seem necessary in some industries, but every business can benefit.
Below we outline some of the numerous benefits of having blog content on your business’s website.