Is Online Shopping the “New Normal?”

Most economists agree that things are starting to look “more normal” after the years 2020-2021 and COVID-19.  Little by little, stores are re-opening and shoppers are re-emerging to buy goods in person after nearly 18 months of enforced “curbside pickup” and delivery.  However, in-person shopping is not completely back to pre-2020 levels, and may never be.  Here are some statistics about online shopping in this new age and what it means for vendors of all types:

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What is PHP Programming and How Can It Help My Business?

Many business owners do not know or understand their programming language, but still want to utilize the benefits of custom-written scripts on their company websites.  A great way to do this is to utilize something called PHP programming to have custom scripts for a business website.

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How To Choose The Right SEO Company For Your Needs

Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services.  In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers.  It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.

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Do I Really Need A Social Media Campaign?

In a world in which everyone seems to be on social media, it may still not be apparent what a good social marketing campaign can do for your business.  By harnessing the power of social media, you can exponentially increase your reach and bring a vast new audience to your website.  No matter what business you have, this makes good marketing sense.

Social media has been shown to give a very high return on investment or ROI for your marketing dollars.  In most cases, social media marketing returns every penny spent in increased traffic to your site, and in many cases, you earn far more from this traffic than you spent on your marketing campaign.

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The True Cost of Skimping on SEO

Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself:  what is the cost of not using SEO for my business?

Realistic Marketing in 2021

The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon.  In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024.  While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.

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How To Build An SEO-Friendly Legal Website

If you are looking for a way to bring more potential clients to your door, word-of-mouth and your website are probably your two best resources.  While you have a great deal of control over the experience people have with your firm, leading to good word-of-mouth advertising, you have less control over the Internet.  For this reason, it is imperative that you have a well-designed, functional website and utilize the power of SEO to drive traffic to your site.

What goes into creating a content-rich site that will not only draw visitors but lead them to contact your firm and hopefully become clients?  There are several factors that go into building a search-engine-friendly website that you should consider when hiring a designer:

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How CONNECT Can Transform Your Business

2020 is a year we will all remember.  Traditional work has shifted from office-based to home-based, and it is unclear exactly how much that trend will reverse as the world recovers from the pandemic.  By changing to meet the new demands, companies stay relevant, and teamwork and collaboration have never been more important as focal points for this new era.

However, many companies struggle to meet these new demands.  Distractions of work-from-home situations, remote meetings, and distance-based conversations all present significant challenges to those who need to keep their businesses growing.  IT systems and their managers have become pivotal in overcoming these obstacles, and CONNECT offers a way for them to manage both workload and workforce to achieve peak productivity.

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Do You Need to Use Social Media On Your Law Firm’s Website?

social media, social media marketing, social media optimization, social media management, Design Rush, Caldiatech

Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day.  This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis.  This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.

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How SEO Works for Your Business

Have you ever wondered what the “big deal” is about SEO?  Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it.  After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you?  Unfortunately, the answer is often “no.”  This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”

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