If you are like most business owners, you want to minimize your advertising costs while still bringing in new clients. Finding the right balance between spending and profit is often a difficult task, and it helps to have a professional on your side who can help. Unfortunately, many business owners are lured by promises from SEO companies of unrealistic results and conclude that SEO is not the best way to maximize their advertising budgets.
If you have ever worked with a professional web design company in Boise, you know that there is far more to building a website that benefits your business than just putting up the right images or a few catchphrases. In fact, working with an SEO company in Boise may be the best decision you ever make in terms of building and growing your business. Not only does the right web design give a good impression to visitors, but it can be a key element in building your business and maintaining growth through the use of strong SEO and web content strategies.
The latest predictions to come from financial experts are showing a strong holiday shopping season, with anticipated spending increases of between seven and nine percent over 2020. Some experts predict that holiday sales may exceed $1.3 trillion this year.
With more than two-thirds of this shopping occurring online, it is important for businesses to be ready for the holiday surge. Competition is fierce, and having the right website and SEO plan is crucial for success for businesses this year.
Many articles have been written about the cost of SEO or other internet marketing strategies, but have you ever asked yourself: what is the cost of not using SEO for my business?
Realistic Marketing in 2021
The year 2021 is full of unknowns, but one thing seems clear; online shopping is not likely to decrease any time soon. In 2020, more than 250 million people bought something digitally in the United States; that figure is expected to increase to nearly 275 million by 2024. While the most popular shopping categories are electronics, media (including books and video), and fashion, there is a “bleed-through” effect; as people become used to using the internet for goods, they also begin to look online for services.
Having a website for your business is no longer enough.
These days, business owners know that an online presence is absolutely necessary. But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.
You may be surprised to learn that there are some incredibly easy-to-understand SEO strategies that practically anyone can employ to boost their site’s ranking. We’ll share a few in this issue.
Just to make sure we’re all on the same page, here’s a quick refresher about Search Engine Optimization (SEO).
In a recent entry, we spoke about the value of including hyperlinks on your business’s site, blog and marketing efforts. We take things a bit further with this entry by focusing on the best practices of how hyperlinks appear on your site.
Why your hyperlinks should never read “click here.”
It’s important to remember that many visitors to your site actually scan rather than read the entire pages. Instinctively, our eyes are attracted to text that is different, like headings and bolded text or keywords.
In early October, WordPress added “Advanced SEO Tools” to its programming. It’s actually a powerful trio of tools that will give business owners the abilities to:
- Write custom meta descriptions for blog posts
- Write custom title elements for different pages
- See how a URL will look when shared on Facebook, Twitter, and other social media networks as well as how it will look in Google’s search results.
We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.
- Out-of-the-box SEO keeps getting better.
Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.
If you’re about to embark upon a rebranding campaign for your business, there’re several things you need to keep in mind concerning SEO (search engine optimization).
As long as you do a bit of research, this is not as intimidating as it may sound.