Is High Quality Content Always The Aim?

In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content.  Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs.  … Read More

Ten Things You Need To Know About Hummingbird

If you haven’t heard about it yet, you will:  Google’s newest search algorithm, known as “Hummingbird.”  Here are ten quick takeaways about Google’s newest way to return better search results to end users. What is Hummingbird? Hummingbird is a new search algorithm or a way for Google to sort through and rank billions of returns … Read More

How To Succeed At Content Marketing

There are many people out there struggling to win the prize of high SERP rankings.  If you ask them why, the most common answer is that they want to generate more business, more traffic to their websites, more potential customers, etc.  Few people, however, realize that simply generating traffic may be winning the battle and … Read More

It’s About The Goals, Not The Methods

You have such a dazzling array of nifty little tools at your disposal when it comes to SEO marketing that it is easy to get bogged down in the tools rather than the end goals.  However, all the neat programs in the world will not save a floundering web page if you do not focus … Read More