5 Tips for Getting Serious About Online Marketing for 2017

The new year is just around the corner. With that in mind, we’ll share ways to seriously up your online marketing game for your business.

Get serious about your web design.
The cookie-cutter approach just doesn’t get it done anymore. The online competition among local businesses is fierce these days, and the web is definitely not a place for one-size-fits-all design.

While it’s true that most business sites will offer similar navigation items (About Us, Contact, Mission, etc.), your site should reflect the individuality of your business.

Generate reviews from your customers.
Your customers can be your biggest allies, and their networks are vast. Consider encouraging your customers to post reviews of your business on sites like Yelp, your Facebook page and your Google+ page.

In addition to impacting a wide range of potential customers, reviews can also boost local search results.

Either ditch or tweak the pop-ups.
Annoying pop-ups that are triggered automatically simply by a person visiting your site can run them off just as quickly. It’s best to either get rid of pop-ups altogether or limit the potential for their interference.

For example, you can tweak your pop-up to be triggered only when their mouse or other device hovers over a particular portion of the page.

Show off what you’ve got.
Focusing on images can be a game-changer for converting site visitors into new customers. For example, if you specialize in decks for homes, images of your work will probably go much farther than simple text would.

Get listed with industry directories.
When potential customers are in the mood to shop, many make sure they do their homework online first. In addition to directories like Angie’s List, Yahoo Local, Yelp, the Yellow Pages, etc., there are host of smaller niche directories that are industry-related.

Caldiatech Can Help You Start 2017 The Smart Way

There’s no denying that the Internet is constantly changing. What you read last month may no longer be applicable. Can your business risk being left behind?

Partnering with Caldiatech means that your business will always be at the forefront of what potential customers expect from their web experience.

Call us; our number is 800-728-1411 or you can reach us online.