The National Retail Federation is expecting more than $655 billion in holiday sales this season. That’s up more than 3% from last year.
In this issue, we’ll talk about how you can utilize and tweak your online marketing so that your business can get a slice of that pie.
- Offer time-sensitive voucher codes.
A time-limited offer gets people to take action. You can take things a step further by tying a specific service or product to your code that is not normally discounted but is seasonal and in-demand.
- Because you can say so much with pictures, utilize your social media accounts.
You can demonstrate your product or service through Instagram Stories, Instagram Videos, Facebook Live Feeds and Facebook Videos. Be sure to make your message seasonal and festive.
- Use hashtags to increase your reach.
It would be difficult to underestimate the importance of hashtags. Simply put, they make your social media posts and updates searchable for everyone on that particular platform. It’s key, though, to research a hashtag before you use it. Any undesired definitions can hurt your business’s identity and brand.
- Encourage customers to show you love on social media.
Customers already in your store can act as ambassadors for your business. Because many of us have our smartphones with us at most times, give your customers a reason to check in from your business on their social media platforms. You can do this by designating an inviting place for them to take their photo or offering a free gift if they do check in.
- Update your website to include a “buy online, pick up in store” feature.
A holiday survey by Deloitte found that half of their respondents plan do their holiday shopping this way. It’s important, though, to make sure your business’s site can handle their requests. Once they’re in your business, they’re far more likely to make a spontaneous extra purchase.
Want to Use The Web To Capture More Holiday Business? Call Caldiatech!
Make sure your business is in the best possible position to take advantage of the expected increase in holiday sales. Call us here at Caldiatech so that we can put together a plan of action for your business.
Our number is 800-728-1411 or you can reach us online.