When You Should Ignore The Expert’s Advice

The term “best practices” has become a buzzword in everyone’s mouth these days. However, many people think that “best practices” means you should always follow a certain set of rules or procedures, and this is not true. Best practices are designed to guide behavior in most situations, but there are times when you must break with the rules and do something different. It is important to know when you can safely ignore expert advice and take a different approach in your SEO practice.

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Diversifying Your Link Portfolio

For awhile, it seemed that blogging was the bulletproof way to build links. Now, with new Hummingbird and Panda algorithm updates, some experts are decrying the use of blogs, particularly guest blogs. However, there is still a great deal of benefit to be gotten from blogging and guest blogging if it is handled correctly. In … Read More

Fixes for Less-Than-Perfect Websites

If you have a terrible website, it may seem to you like the little duckling: so ugly it is actually cute. You may rationalize that only people who really “get it” like your website and that those who do not like it are simply “picking on” you, much as we rationalize a bad child’s behavior … Read More

Content Marketing Truths to Help Business

http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates.  However, the myths surrounding content marketing can negate the benefits of this powerful technique.  It is important that clients and SEO experts alike understand the power of content marketing … Read More

What Should Webmasters Do In Response to Penguin?

The problem of Panda and Penguin penalties has been universally discussed and dissected. There is plenty of information available on what webmasters should do if their websites are given a penalty. However, recovery methodologies are not always followed, and risk mitigation is not always well-managed. It is up to webmasters not only to understand these … Read More

Marketers Must Evolve in Competitive Future

It is no longer enough to “do” search marketing. As the field becomes more and more competitive, it is critical that you set yourself apart with unique and evolving web marketing techniques. The Hummingbird, Penguin and “not-provided” climates have made it very difficult for marketers to stick to old, tried-and-true methods. To survive, your company … Read More

Rebranding Through Social Media

Social media is a great way to quietly rebuild your entire brand without making a big fanfare about it. In some cases, this is exactly what you want. Have you launched a new website? Do you have a new line of products that you hope will remake your entire business outlook? Of course you want … Read More

Matt Cutts: A Funny Take On A Big Issue

Google’s Matt Cutts has become the face of the giant company’s SEO marketing strategies. When you get to be as big as Cutts, it is only natural that people will begin to poke fun! A new video makes light of some of the Cutts mannerisms that have become familiar to viewers of his ubiquitous tutorial … Read More

How You Can Up Your Mobile Game

Google has made rather dire predictions about how mobile search volume could actually exceed desktop search volume by the end of the year. However, even if you are not completely up on your mobile game, you should not panic. There are simple and easy ways to revise your marketing strategy that will give you better … Read More

Optimizing Local Reviews for Your Business

Business reviews are nothing new, but making them work hard to support your business is now much easier thanks to the Internet. However, it is very important to understand that reviews are not simply static items on a message board; they are conversations between the customers, the business and the rest of the world. In … Read More