We’ve talked recently about pay per click (PPC) marketing and how it can help your business take off. This entry is aimed at the PPC DIYer, and is specifically provided to help you avoid some of the most common pitfalls of PPC marketing.
Ignoring Your Landing Page
Before you push your campaign live, you can prevent a lot of unintended harm to your business by testing every bit of plan – especially the landing page.
Even the best designed PPC campaign can turn into a dud if the landing page results in a bad experience for the potential customer. If the customer has a bad experience, you’ve probably wasted your time and money merely by getting them there.
Boring Ad Copy
Even if you’ve got space for the copy, a PPC campaign is no place for the amateur Don Draper or Hemingway. In other words, don’t get carried away.
Remember, it’s the text that will lead to the click. You may want to have several different versions running at the same time so that you can see which message works best.
Unsure of Keyword Match
This is essential. Exact word match ads will only appear when the exact phrase is typed into Google.
Broad match ads – which take into account synonyms, spelling errors and other related searches – should also be taken into account.
A good trick of the trade is to also employ negative keywords so that you can exclude undesirable keywords from the campaign.
Caldiatech Can Help You Get the Most Bang for Your Buck in PPC Campaigns
We applaud the effort of all DIYers out there trying to take on the world of PPC campaigns. However, there are times when it just makes good business sense to partner with professionals so that all guesswork can be taken out.
Get in touch with us here at Caldiatech so that we can work with you to make sure your PPC campaign is a success!
Call us at 800-728-1441 or get in touch via email.