Having an online presence is a great way to reach customers on the other side of the country or even the world – but what about using it to optimize your local presence? In this article, we’ll talk about how.
Why Focus on Local
Unless you’re a national chain, chances are good that the key to your business’s success is the development of a loyal roster of patients from your own community. To do that, you need to be in tune with local issues and needs.
Google and Other Local Directories
If you’ve not done it yet, you need to register your business with Google. You’ll be sent a postcard via snail mail with a unique PIN number to register your business. This is important because once your business is registered, it will be added to Google Maps.
Once you’ve registered with Google, do the same with Bing Local, Yahoo Local and Yelp.
Once you’ve set up your social media links, make sure links to those platforms are easy to find. To do that, include them practically everywhere you can – business cards, email signatures, your web page, marketing collateral, etc.
Finding causes and getting involved within your community is a great way for you to network with other businesses and potential customers. It’s also a fantastic way to generate ideas for social media postings about local issues.
You should also get into the habit of “liking” and “following” other local businesses so that you can engage them and build rapport.
Let Caldiatech Setup Your Social Media Optimization Needs
Here at Caldiatech, we love working with entrepreneurs and small business owners – mainly because we’re one of them! If you’re unsure how to get the ball rolling as far as your social media strategy for your business, we’d love to talk with you. Call Caldiatech at 800-728-1441 today for a free consultation!!