As we surf the web, we love to take advantage of shortcuts. Hyperlinks – known simply as “links” these days – are the epitome of a shortcut.
In this article, we’ll talk about the importance of including hyperlinks on your business site and how doing so can improve your business’s online reputation.
Before we go any further, let’s define the two types of hyperlinks.
- External hyperlinks link readers on your site with content on other web pages.
- Internal hyperlinks help your audience navigate around your business’s site.
Building Credibility by Scenting The Trail
We click on links all day because there’s an implied promise by the link placement that we’ll be taken to a trustworthy and credible source. Think of it as “scenting the trail” for a dog on a hunt. It’s an excellent way to let your visitors know that you done your homework, and takes you away from the “they say” mode.
Use Links to Boost Your SEO
There’s lots of talk about how links can boost your business’s SEO – and for good reason. That’s because there is a direct correlation between the quality and quantity of links to your site and how much search traffic your business’s site receives.
Search engines rely upon hugely sophisticated algorithms to base relevancy of links that point between sites. Irrelevant links get low scores while relevant links get the higher scores.
Include Links to Calls to Action
Don’t let links be lost in your online marketing projects. In fact, links in your “calls to action” greatly enhance the likelihood of conversions. Think of links as ways to nudge people along the path you want them to take.
The Importance of Backlinks
Backlinks are links on other sites that point to your business’s site. Essentially, backlinks can be looked at as votes of confidence from independent sources. If the owner of one site feels that their readers will benefit from visiting another site, they’re effectively endorsing that other site. This goes a long way in helping Google look at your business’s site as being one of decent quality.
Make Sure Your Business’s Site is Positioned As It Should Be; Call Caldiatech
We admit it: we’re geeks. But we’re geeks with a purpose: to help other businesses achieve success by leveraging our expertise.
To learn how we can improve your business’s online presence, get in touch with us here at Caldiatech. Our number is 800-728-1441 or send an email.