It would be difficult to deny that social media has drastically changed the way we converse with another. While everyone else is talking on social media, one of the best ways business owners can keep track of all the engagements to better their business is through social listening.
We’ll talk about it in this issue.
What is social listening?
Sometimes called “social media monitoring,” social listening is paying attention to what customers are saying about your business or brand.
The key is that it’s not limited to social media. Rather, it extends to just about any real estate where info about your brand may be, whether it’s a website, blog, social network, message forum, etc.
With social media monitoring, you’re collecting data and mentions about your brand. In social listening, you’re analyzing that data and turning it into a viable strategy.
Why should I care about social listening?
If you care about your business, you should care about social listening. Among other things, it helps you to:
- Gain insight into how you can make the customer experience a better one
- Get invaluable feedback from customers (What are they loving? What are they hating? What should we add that will make the product better?)
- Obtain a strategic advantage by using insights about what your top competitors are up to
- Extend the level of trust for your brand by jumping in when appropriate to remedy situations
How is social listening done?
Just as with any type of job, it pays to have the right tools. A few of the more trusted ones include:
- Google Alerts
- Twitter Advanced Search
Generally speaking, these tools and others like them will scour web pages for mentions of keywords of a specific product, brand or topic and send you a summarization.
Partner With Caldiatech to Optimize Your Business’s Social Media Presence
While we’ve worked with a host of businesses to boost their social media traffic and engage their audience through innovative, fun and effective social media marketing campaigns, we’re also adept at wading through and understanding data.
To find out what we can do for your business, call us at 800-728-1411 or reach us online.