The name of your business or product can play a key role in your profitability – especially when used creatively in your domain name. In this issue, we’ll talk about why it sometimes makes sense to have more than one domain name for your business.
What is a domain name?
Simply put, a domain name is an easy-to-remember phrase or name someone types into a browser to find your website – like caldiatech.com. The name or phrase is then translated by the Domain Name System to a series of numbers – which is the IP address – so that the user ends up on your site.
Why should I have more than one domain name?
From protecting your brand to expanding your sales, there is a host of reasons to have more than one domain name.
- Dealing with typos.
If your domain name is not common and can easily be misspelled, you should probably claim the names that will cover the most likely misspellings so that the user still ends up on your site. - Keep the competition at bay.
Hardly any two business are alike, but to prevent a competitor from claiming a similar sounding domain name and cheating you out of a few customers, it’s a good idea to claim the closest sounding “copycat” domain names. - Launch special offers.
Different domain names help you to be incredibly effective with a targeted marketing campaign. You can use them to promote new products, services or just special aspects of your business. For example, if you own a restaurant and want to promote your awesome burger, you could get a lot of mileage from a bestburger.com domain name.
For expertise in registering your domain names, call Caldiatech.
Here at Caldiatech, we’ll work with you to strengthen and tighten your marketing strategy to give you biggest bang for your buck.
For a free consultation, call us at 800-728-1411 or you can reach us online.