We’re already well past the halfway mark in 2016, and there is a host of trends related to search engine optimization (SEO) trends we’ve picked up on.
- Out-of-the-box SEO keeps getting better.
Just like everything related to technology, SEO is growing by leaps and bounds. In fact, there’s a host of widgets and tools at the disposal of webmasters to use with minimal manual input. Such tools are crucial to ensure site optimization shortly after launch.
Unfortunately, there’s no solution (yet) that can perform every site function automatically. That means you’ll still have to provide things like navigation, title tags, etc.
- Sharability is where it’s at.
In a recent survey of nearly 400 online marketers, 52% said they are experiencing a positive ROI from social media marketing.
One of the best ways to generate visibility and sales is to encourage more social sharing throughout the shopping and payment process.
Make your products and reviews available for sharing online. Encourage customers to share the products when they arrive. Provide opportunities for social sharing throughout your site.
- Mobile optimization is critical.
Actually, we’ve been harping on this for quite some time. Mobile optimization is all about potential customers who are on your site with their mobile device to have the best possible experience.
Remember, the mobile experience is here to stay. Every day, the number of mobile users is growing faster than desktop-bound users.
- Voice search is gaining steam.
Thanks to the talents of Siri, Alexa, Cortana and Google Now, more and more people are relying upon searching by voice command. Expect this trend to gain even more steam.
Stay Ahead of the Curve by Partnering With Caldiatech
Let’s face it: no matter how hard some may wish, technology will not stand still. As technology changes, so do business opportunities.