Data is a key component to business growth. Among the chief benefits to businesses being active on social media is the ability to measure data in real time.
In this issue, we’ll talk about ways you can use data gleaned from your social media profiles to grow your business.
Know Your Customer-Base
You may think you have a good idea of who your ideal customer is, but do you really? With social media, there are a number of ways to find out who is reading and engaging with your messages, what they like, where they’re located and what they do for a living.
For example, analytic reports from Twitter can tell you if your followers are entrepreneurs, CEOs, secretaries, etc.
With Facebook, you can obtain your followers’ age, gender, location, interests and more.
If you find that your social media audience doesn’t match the customer-base you’ve set out to attract, you can fine-tune your efforts to see where your targeted customer-base hangs out on social media.
Learning What Works and What Doesn’t; The Importance of Engagement
Through the real-time analytics provided on most social media platforms, you’re able to see which messages are generating the most buzz and engagement. \
Engagement is crucial, and it’s the number you really want to pay attention to. It’s the number that shows which message is creating the most buzz. In social media, buzz is measured in terms of likes, shares, retweeting, commenting, etc.
It’s vital to know what your engagement is because that tells you which messages are resulting in impact and which ones aren’t. By knowing which messages generated more buzz, you’re in a much better position to either replicate that type of message or do something similar.
In other words, it’s easy to see what’s working and what’s not.
Keeping an Eye On Your Competitors
Being able to monitor what your competitors are up to can provide you with an enormous advantage. Are they getting more engagement than you? How are they attracting their customers? These questions can be easily answered through social media analytics.
Do Social Media The Right Way; Partner With Caldiatech of San Diego
To make sure you’ve got the data to make the crucial business decisions that need to be made, leverage the talents and expertise of Caldiatech.
We’re constantly monitoring the social media landscape for how who’s using social media and how as well as what’s on the horizon.
Call us; our number is 800-728-1411 or you can reach us online.