You may have heard the age-old statement “Content Is King” thrown around in connection with SEO, but what does that really mean? Can you actually build organic search rankings through content alone? It is possible, but not easy. Instead of focusing your efforts solely on link building, relying on strong content that is deemed by Google to be rich and relevant may give you much better long-term results than link building alone.
What Is Good Content?
Good content is defined as content that Google finds relevant to actual user queries. If you think about that statement, you will see that there is inherently a great deal of work involved in creating good content. You must create content that: