Discover How Changes in Online Searches Could Affect Your Business

Every day, there are more than 3.5 billion Google searches performed. That’s our new normal.

Recently, though, the way consumers perform their online searches has evolved – both at the human and search engine levels. How your business ranks in a Google search return has a huge impact on whether consumers utilize your services.

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Geo-Targeting Local Landing Pages

You may be confused by the terms “geo-targeting” and “local landing pages” but it is not hard to understand the basics with a bit of study. Once you learn what these terms mean, you can begin the job of ranking your local landing pages for geo-targeted terms that will result in real, live customers to your business!

What Is Geo-Targeting?

Geo-targeting is a term used when you focus on a geographically specific area that is pertinent to your product or brand. For example, when you travel around holding exhibitions in various locations, you might want to target specific cities with your brand information. You may also want a geo-targeting strategy for local businesses that do not serve customers worldwide.

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