The Secrets to Building Great Content

Building great content is not just a matter of putting words on a page. Really good content has a purpose and supports the overall goals of the company, but creating it is very difficult. Fortunately, there are some tried-and-true principles that will help create great content for those who are trying to drive traffic to … Read More

Is High Quality Content Always The Aim?

In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content.  Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs.  … Read More