Google’s New Panda Rollout Is Here

“Panda” is the name given to the set of algorithms released by Google that are designed to filter poor content and penalize websites that do not follow Google’s guidelines. Now, the latest version of Panda began a “slow rollout” this week, according to Google sources, and is predicted to affect up to five percent of all search queries.

There are a few signals added to this new algorithm that theoretically will help small and middle-sized businesses rank higher on search engine results pages or SERPs. Here are a few pointers:

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What Is The Panda Algorithm Looking For?

You have no doubt heard of Google’s “Panda Algorithm,” and you may have even heard that Panda looks for high-quality content, but what exactly is Panda looking for?

In order to answer this question, we first must understand what Panda measures. The content issues surrounding originality, quality and interactivity are more easily understood when we realize how Panda works.

Thick Content vs. Thin Content

Many websites have suffered because of simple lack of content. While there is no definitive rule on how long a page should be, most Page 1 ranking pages are between 1,500 and 2,000 words after HTML tags are removed. This may sound like a lot if you have only 200 words on your page, but you may be able to “cheat” a little by combining several smaller pages together into one larger page with tab navigation to make it easy to read.

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