Are you sometimes confused about the terms used by your SEO professional when discussing your website? If so, you are not alone. Most business owners hire SEO companies because they do not understand the “behind the scenes” issues that impact a strong web presence. However, understanding some basic terminology and how it affects your website can be beneficial in helping you make good decisions about your own SEO strategy. One example of this is understanding the difference between an HTTPS and HTTP website, and how it affects your search engine rankings.