In our last blog, we shared overall marketing trends to keep an eye on in 2016. In this entry, we’ll hone our efforts to focus on the buying habits and trends of consumers with the help of research carried out by the good people at business2community.com.
Who’s in the Study?
Researchers looked at two populations for their study: 1,002 U.S. shoppers over the age of 18 and 1,005 U.S. over the age of 18 who’ve made an online purchase within the past 6 months.