When Google rolled out its latest algorithm change, this one known by the ironic name of “Pigeon,” local SEO and organic rankings were affected. How do your provide support and sound advice in the wake of Google’s changes?
What Happened With Pigeon?
Pigeon changed several things including the calculations for distance around a search. In most cases, Google reduced the default radius. That means that you may no longer appear to certain local searchers, and your ranking may be affected by the new radius as well.