Most people understand that it is important to keep your website safe from hacking or unwanted intrusions, but many people question whether safety measures affect your website rankings. Do Google and other web browsers give preference to more secure websites when returning search engine results? The question is complicated, and there is not always a perfectly clear answer. There may be some credit given to websites that the crawlers perceive as offering better security for visitors, although there is no hard evidence that this is true. However, securing your website is good practice no matter what the ultimate effect on your website’s ranking in the search engine results.
Are you sometimes confused about the terms used by your SEO professional when discussing your website? If so, you are not alone. Most business owners hire SEO companies because they do not understand the “behind the scenes” issues that impact a strong web presence. However, understanding some basic terminology and how it affects your website can be beneficial in helping you make good decisions about your own SEO strategy. One example of this is understanding the difference between an HTTPS and HTTP website, and how it affects your search engine rankings.