Learn How to Leverage Instagram’s Stories to Boost Your Business

Instagram launched Stories, a feature allowing users to post videos and photos that appear together in slideshow format. After 24 hours, they disappear. It may be a blatant rip-off of Snapchat, which operates in much the same way, but in just a few months, Stories showed who was boss. While Snapchat has 150 million daily users, about 300 million are using Instagram’s Stories each day.

In this issue, we’ll take a closer look at Instagram Stories, and how you can leverage it for your business.

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4 Ways to Up Your Business’s Game on Instagram

If Instagram is not on your social media marketing plan, it should be. Two months after its launch in 2010, it had one million users. Right now, there are 500 million active users. It’s bigger than Twitter, which has 313 million active users.

In this article, we’ll share tips for how you can position your business for success on Instagram with compelling content, which can be tricky since so much emphasis on Instagram is placed upon imagery.

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