http://moz.com/blog/the-greatest-misconception-in-content-marketing-whiteboard-friday Content marketing takes time but it can be one of the best ways to boost your brand, increase website traffic and ultimately heighten conversion rates. However, the myths surrounding content marketing can negate the benefits of this powerful technique. It is important that clients and SEO experts alike understand the power of content marketing … Read More
Of course, there is really no such thing as a “perfect” marketing strategy. In fact, it is even impossible to set up a marketing strategy that will work well for every type of business because companies have such varied needs. However, by following some basic rules, you can have the very best marketing strategy for … Read More
In the beginning was Google . . . and Google said that we all needed to be aiming for high-quality content. Of course, Google did not really define what that meant, so we all took a stab at it and figured out our own definitions of “high quality,” eventually reaching consensus based on our SERPs. … Read More
