Do You Know How To Read Your Metrics?

You may not want to take a course in statistics, but understanding how statistics work is critical when you are trying to analyze basic performance metrics. Interpreting the results of these metrics can be problematic if you do not understand how the metrics relate to the “big picture,” and statistics is a large part of … Read More

The Challenge In Google’s New Algorithm

For those in the world of web marketing, at least for those concerned with how Google affects that field, the month of October has presented challenges to the way we find information.  Google “went dark” on providing those who own web sites with information on Google Analytics as to which search terms people are using … Read More