The New Year is a great time to take stock of your SEO strategy and see if it is meeting your current needs. We all know that not only do our needs change, but over time our client base evolves as well. Customers who were once dedicated online shoppers on their laptops are now moving to mobile phones, and those who were resistant to using websites to seek out information now find they are the primary source for answering questions. Because your client base is always changing, your website and SEO strategy should also change to meet demands.
Choosing the right SEO company is about more than simply picking a group of professionals you like or the ones who give you the best price for their services. In many ways, you develop a working relationship with your web designer and SEO professional every bit as important as those with any of your co-workers. It is not an exaggeration to say that a good web professional can help to save a struggling business, while a poor one can bring down a successful company.