Google recently introduced customer acquisition goals for ads, which will now allow for better targeting of new clients by those who use this service. Google is offering two options for these goals: New Customer Value and New Customer Only. Each supports a different objective in target marketing, while both allow for the calculation of the cost of acquiring new clients and customers.
It is hard to know how to spend your advertising dollar when you receive so many conflicting messages. Should you focus on SEO? Perhaps a pay-per-click campaign? What about social media? It is easy to become confused when you hear so many different stories about what can work for your law firm or business. However, … Read More