A recent study from the Pew Research Center tells us that 63 percent of Facebook and Twitter users get their news from those social media platforms. In this article, we’ll talk about why it’s so important for business owners to move beyond simply having a social media presence so that they are actually engaging their potential customers.
SOCIAL MEDIA OPTIMIZATION (SMO) AT A GLANCE
Before we go any further, it’s important that you think of social media outlets like Facebook andTwitter as much more than gathering places for family and friends to share photos of their dinner plates and pets.
