Most people understand that it is important to keep your website safe from hacking or unwanted intrusions, but many people question whether safety measures affect your website rankings. Do Google and other web browsers give preference to more secure websites when returning search engine results? The question is complicated, and there is not always a perfectly clear answer. There may be some credit given to websites that the crawlers perceive as offering better security for visitors, although there is no hard evidence that this is true. However, securing your website is good practice no matter what the ultimate effect on your website’s ranking in the search engine results.
With its latest update to Chrome, Google is calling out sites that have unencrypted connections. For sites using the HTTP protocol, a “Not Secure” warning will appear in the pages address bar. For potential customers, seeing the Not Secure notice can quickly lead to a lack of confidence that their information will be safeguarded. And that’s not good for business.
In this issue, the business technology experts with Caldiatech will explain the difference between HTTP and HTTPS protocols, and why it’s vitally important for the growth of your business.