A new report confirms that while 80 percent of surveyed small business owners accept the fact they should be doing SEO (Search Engine Optimization) for their work, only 36 percent have a strategy in place.
The fact of the matter, though, is that those who decline to act accordingly to improve their businesses and better serve their customers will probably be left behind by those who choose to take action.
Everyone has been scrambling to understand Google’s new algorithms, but it is quickly becoming clear that there is one ranking factor that many SEO experts are not utilizing: engagement.
Most people immediately think of onsite engagement when they discuss the word, but overall web engagement is frequently ignored. In fact, many SEO experts focus exclusively on onsite engagement to the detriment of overall web engagement with sites and brands. For example, branded searches are often ignored in researching keywords, although they are frequently used by those searching for particular products. Overall engagement also includes time on site, browse rate, traffic referrals that you send out to the rest of the web, and non-link forms of amplification such as press releases and social media.
